School of Commerce has organized a Career guidance programme on Digital Marketing for final year B.Com students on 30.08.2024. It explained the basic concept of digital marketing and its scope. Gradually the resource person gave an idea about On-page and Off-page Search Engine Optimization (SEO) which is about helping search engines to understand your content, and helping users to find a site. He also emphasized about Search Engine Marketing (SEM) and how it works. Students were able to understand the scope of digital marketing and the current emerging trends in digital marketing where the specific skills are required. It also encouraged the creation of a personal brand or portfolio which is crucial for digital marketing roles.
