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DEPARTMENT OF Business Administration

The Department of Management Studies was established in the year 2008. It is a Centre for Excellence in preparing the students to be “Corporate Ready”. The Bachelor of Business Administration (BBA) is a 6 semester regular programme spread over two academic years. The Department offers BBA (International Business), BBA (Computer Applications), BBA (Retail Management), BBA (Business Analytics). The Department got its autonomy in the year 2017, since then it has freedom to design and develop curriculum to the current requirement of corporate community. The course structure is designed to impart knowledge of the core management concepts and techniques in the first year which are, thereafter, upgraded to advanced knowledge and practicing skills in the areas of specialization opted for by the students in the final year.

The department is supported by experienced faculty members from Industry and Academic Institutions. The department provides excellent ambience with good infrastructure and simulated environment of the corporate world for the students to learn and get transformed into industrial leaders, entrepreneurs and research professionals. The teaching learning process involves extensive classroom instructions, face-to-face, field experience, e-learning case analysis, Corporate Interactions, Seminar and individual projects and it is continually monitored and evaluated through rigid system.

The students are focused for all round development which is achieved through rigorous exercises in three layers – Curricular, Co Curricular and Extra Curricular activities. These curricular activities are architected through teaching learning process of structured curriculum. The students are exposed to Individual and group learning through regular class room teaching, presentations and assignments. The Co Curricular and extracurricular activities provide the experiential learning through the platform of Student Management Association where the students develop their organizing, planning and execution skills which are absolutely necessary for the practice of Management as a corporate.

The department is facilitated by signing of MOUs with Corporate in Coimbatore for better Industry-Institution Interaction.

The commitments of the institution and all its Leaders and Stakeholders have helped the department in gaining Autonomous status and a unique position among arts colleges in Coimbatore.

Vision

To provide distinctive Business Education to develop global leaders.

Mission

To offer quality educational services and empower future leaders to achieve their utmost potentiality through

    • Industry-institute linkage.
    • Structural changes in pedagogy.
    • Excellence in education and research.
    • Create value addition through certification programmes.

  • PROGRAMMES OFFERED
    • B. B. A. - Since 2008
    • B. B. A. Computer Applications - Since 2010
    • B. B. A. International Business - Since 2011
    • B. B. A. Retail Management - Since 2013
    • B. B. A. Business Analytics - Since 2018
    • M. Phil. in Management - Since 2013
    • Ph.D in Management - Since 2013

We are Autonomous now!!!!!

Re-accredited BY NAAC with "A" Grade.Affliated to Bharathiar University

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